9 Easy Ways to Boost Engagement on your Facebook Fan Page
By Ariana Parasco, Marketing Manager
We recently launched PostSearch to make it easier than ever to search, visualize and sort posts published to any Facebook Fan Page. We love it because it’s an effective research tool to keep tabs on competitors and identify best practices from top performing Fan Page content. Using PostSearch, we looked at the top consumers brands on Facebook and pinpointed a few common themes present across their best content. Below is a summary of our insights on how brands can drive more likes, comments and shares on a Facebook Fan Page.
How to Drive More Likes:
Keep it simple. Short, punchy body copy is a common theme in the most-liked content published across top brand pages. Single sentences and phrases tend to outperform similarly themed, multi-sentence posts.
Highlight branded imagery. Eight out of the top ten most-liked posts for Victoria’s Secret are photos with little to no body copy. This visual brand often foregoes body copy altogether, simply letting the photos do all the talking. Similarly for Red Bull, their most-liked content is photos and videos paired with extremely short body copy. The brand’s most popular content is extreme sports-themed, involving stunts in exotic locations with short taglines highlighting the activities.
Infuse content with your brand ethos. Skittles’ most-liked posts, by comparison, use very little photo/video copy. Instead, Skittles publishes short, humorous blurbs that convey a fun and playful tone of voice - a cornerstone of Skittles’ branding.
Why I Quit Search for Social
By Kevin Simonson, Director of Media Operations
Last weekend I bought two Bloody Mary’s at a bar for 12 bucks total, which was a good deal (for New York).
Last year I bought the keyword “Bloody Mary Recipe” for $13.50 from Google, which was a rip off in any city. Not because I couldn’t actually drink the keyword, but because whoever clicked on that ad after searching for “Bloody Mary Recipe” would have needed to buy at least two bottles of Vodka to make bidding on that keyword worth it.
I worked in Search for a year and a half across several different verticals, and I believe brands should dedicate money to Search marketing. That said, the amount of a brand’s budget that should be allocated to Search vs. Social depends on a brand’s goals, and a brand should never drive social traffic using search.
If the goal is to sell a product directly through an ad or protect your brand name from competition, dedicate some money to Search. If the goal is getting people to engage with your brand and engage your content, put those dollars into Social. If the goal is branding (impressions and clicks), put those dollars into Social. If the goal is leads, put those dollars into Social.
AlphaBoost Featured on TechCrunch!
By Ariana Parasco, Marketing Manager
As Facebook begins its IPO roadshow, there’s been a lot of chatter lately about the state of its advertising business. On Wednesday, we published this blog post and infographic about who’s investing in Facebook Preferred Marketing Developers.
Utilizing our research, TechCrunch followed up with this story, making the assertion that investors are clearly confident about the future of Facebook ads. Make sure to check it out!
Investing in Facebook Preferred Marketing Developers: How and Where the Top VC’s are Allocating their Investment Dollars Globally
By Matt Monahan, Chief Executive Officer
Facebook recently announced the merger of its Preferred Developer Consultant and Marketing API Programs to create the new Preferred Marketing Developer (PMD) Program. The landscape of companies building apps, optimizing social plugins, managing advertising campaigns and developing social strategies for brands on the Facebook Platform is growing and changing rapidly. In the past few weeks alone, Facebook’s list of PMD’s grew to more than 230 companies, and the majority of those companies have raised Venture Capital.
At AlphaBoost, we take pride in being as knowledgeable as possible about the different facets that make up the social marketing and advertising industries. We did a bit of due diligence recently on the investments made to date in Facebook Preferred Marketing Developers and wanted to share some of our insights and findings. Facebook PMD’s have received $915,170,000 in publicly disclosed funding thus far, with almost half of that amount invested in Ads API vendors alone.
AlphaBoost Announces its Integration with IPG Media Lab
By Ariana Parasco, Marketing Manager
The IPG Media Lab is where top marketers and agencies go to discover and learn about future technology. We’re proud to announce that IPG Media Lab nabbed AlphaBoost as advertising technology that is shaping the future for CMOs and agencies alike.
AlphaBoost is now featured in The Virtual Lab — an interactive directory of companies whose names you need to know because they’re changing the way the world consumes media and interacts with brands on and offline. AlphaBoost was also featured in IPG Media Lab’s latest newsletter:
Our mission is to create the world’s first completely transparent and customizable social advertising platform. We’re helping brands optimize their Facebook content and ads based on their unique objectives. We also built a dashboard for CMOs that brings intelligence, activation and measurement tools to their fingertips while quickly and easily demonstrating ROI across all social advertising initiatives.
We’re thrilled that IPG Media Lab gave us the opportunity to help brands make more profitable decisions on Facebook (right now) and deliver true decision support technology that cater specifically to their goals. As always, drop us a line if you’re curious about what we’re brewing over here at AlphaBoost, we’re happy to chat about it! go (at) alphaboost (dot) com.
