Social Advertising Solution Alphaboost Partners with Brazil’s Largest Social Media-Focused Agency, RIOT, Empowering In-House Facebook Advertising Capabilities.
FOR IMMEDIATE RELEASE
AlphaBoost, a startup that builds Facebook Advertising reporting software, is a driving force behind leading agencies’ moves towards in-house Facebook Ad buying, most notably within the burgeoning Brazilian market, recently named the Social Media Capital of the Universe by the Wall Street Journal.
When a Facebook advertising campaign is run by RIOT, its account managers and clients use AlphaBoost’s software to analyze results and inform future strategies. “The software is beautiful, valuable, and intuitive”, says RIOT’s Head of Innovation & Strategic Business Development, Walter Motta Junior. “It helps us create beautiful, easy-to-understand Facebook ad reports. As a Facebook Preferred Marketing Developer with a specialized media team working in-house, we have always done things by ourselves, including ad buying. Now, AlphaBoost’s product gives us a competitive advantage and helps us communicate our results more concisely”.
Alphaboost CEO Matt Monahan observes, “Interactive agencies like RIOT are starting to bring Facebook Ad buying services in-house, using Facebook’s Power Editor, rather than outsourcing work to 3rd parties. In this paradigm, agencies still need a product that effectively communicates goals, results, and opportunities. AlphaBoost’s AdVerify is that product; providing advanced optics into the performance of Facebook campaigns.”
Latin Americans spend 56% more time on Social Media than the worldwide average according to a recent report by TheNextWeb. And as Facebook use grows in Brazil, so do the advertising dollars. “We have seen our clients spend upwards of $1,000,000 a month on Facebook ads, and their commitments are growing”, declares RIOT’s CEO, Pedro Ivo Resende. “As client confidence grows, so do dollars spent on Facebook. It is our job to make sure clients have all of the information they need to make smarter decisions about where, when, and how to spend their advertising dollars on Facebook, in the most transparent way. We are all in this together”.
While AlphaBoost powers agencies’ buying capabilities and eliminates the need for media buying technology and services like Spruce, Adaptly and Unified, it will be interesting to see who ends up controlling client ads spend. Will it be 3rd party vendors or the clients’ agencies?
AlphaBoost and RIOT hope it is the latter.
RIOT is the largest social media-focused agency in Latin America, with more than 200 employees, servicing world-class clients like L’Oréal Paris, Johnnie Walker, Pepsi and Renault. Recently, RIOT has been expanding its digital offering to include full-service Facebook Ad buying in an effort to provide a more holistic approach to Social Media.
Brazil has the second largest footprint on Facebook with more than 30% of its total population and 80% of its online population on Facebook. Facebook’s penetration in Brazil is up 14.7% in the last 6 months according to Social Media measurement company, SocialBakers.
AlphaBoost has seen tremendous growth of its product offering, AdVerify. AlphaBoost helps digital agencies bring their media buying services in-house with its ad data visualization and recommendations software. Since product launch 3 months ago, AlphaBoost has analyzed and visualized north of $35M of Facebook Ad spend to help clients identify ad formats, placements, targeting and optimization opportunities they might otherwise miss.
The Facebook Advertising Industry Is Burgeoning; Advertising Platforms Unite With Marketing Agencies To Provide Greater Insight To Clients
El Segundo, CA March 25, 2013 - With Facebook rolling out its latest round of updates, advertisers now have more opportunity than ever to capitalize on social advertising. In the tech industry, and specifically in the Internet and social media space, leading companies have demonstrated the ability to shift their sails to meet changing winds. This is exactly what Wpromote Inc., an award winning online marketing agency, has positioned their company to do by partnering with the innovators over at AlphaBoost, a Facebook marketing software developer. Together, they are able to synthesize their respective expertise to deliver an all-encompassing analysis of Facebook advertising campaigns, including analytics and optimization feedback.
To advertisers, this information is invaluable and highly instrumental in establishing brand credibility and a loyal customer base. With the help of AlphaBoost’s software platform, Wpromote is able to relay unparalleled metrics to their clients, including operationalized media buying plans, ad copy, and targeting suggestions using custom audience clusters. In layman’s terms, advertisers utilizing their services will likely see significantly elevated levels of engagement, more ‘likes’, and more bang for their buck when it comes to spending on Facebook advertising.
An established and well-respected agency within the online marketing industry, Wpromote brings 12 years of experience and knowledge to their partnership with AlphaBoost. Matt Monahan, AlphaBoost’s CEO, values the fact that “Wpromote already deeply understands their customers’ search marketing goals. Now we get to translate those goals into actionable Facebook ad strategies.”
Using AlphaBoost’s Adverify software, Wpromote is gaining a deeper insight into media buying strategy, placement performance and ultimately how to connect their clients with the right demographics. Michael Stone, Chief Revenue Officer at Wpromote, reported “Adverify by AlphaBoost is providing us with visibility into Facebook’s platform we have been unable to find elsewhere. Their intelligent auditing software is second to none, allowing us to provide our clients with the best service possible.”
About Wpromote, Inc.
Wpromote is an award-winning online advertising firm headquartered in El Segundo, CA. Founded in 2001 by Michael Mothner, Wpromote has helped over thousands of clients grow their businesses online. With unmatched experience in search marketing and an unrivaled dedication to our clients’ results, we always stand out above the crowd. The 90+ employees at Wpromote currently manage more than 300 clients spanning a wide range of industries and verticals in over 35 countries worldwide. A few integrated search engine marketing clients include Bayer HealthCare, Toyota, Scion, TOMS, Allied Van Lines, HP, Symantec, Wine.com, Fisher-Price and Universal Music Group.
Do you want to make money using Facebook Ads? Here is how:
We think it will look something like this…
On the heels of our recent post, we wanted to share some of our thinking on how to leverage the Facebook Timeline format to build a rich, branded experience that generates a return on attention from an owned audience.
Our social media advisory group, MattyMedia, recently came up with this campaign idea for NatGeo, which utilizes the timeline format to build out distribution and push past magazine issues off the shelves during the birthday month of existing Facebook fans.
In an effort to capitalize on NatGeo’s timeless brand essence, we were inspired to create an experience that highlights the brand’s rich history and the magazine’s collectable nature. Our idea was simple: create an integrated content management and advertising strategy to drive magazine sales from NatGeo’s Facebook page.